Guides
Cold email, topic by topic.
Each guide covers one part of cold email from start to finish and links everything we've written about it.
- DeliverabilityCold email deliverability: the complete guideWhat decides whether cold email reaches the inbox — authentication, sending volume, list quality and how people react — and what to do about each, in order.Read the guide
- Sequences & follow-upsCold email sequences and follow-ups: a practical guideHow to build a cold email sequence that gets replies: the first email, how many follow-ups and when, what each one should add, and how to handle the replies.Read the guide
- Lists & complianceCold email lists and compliance: who to email, and how to stay on the right side of the rulesBuilding a cold email list you can send to: choosing who to contact, checking addresses before you send, the main laws in the US, UK, EU and Canada, and handling opt-outs.Read the guide