By the Outsquid team · Oct 23, 2026 · How we write

Cold email template to re-engage an old lead

An email to a prospect who went quiet months ago, with a new reason to talk.

When to use it

Three to six months after a sequence ended without a reply, or after a conversation that stalled. Only if something has changed — on your side or theirs.

The template

Subject{{company|your team}} — a lot has changed

Hi {{firstName|there}},

We last wrote in [month] about [topic]. Since then, [what changed — for you or for them, e.g. "{{company|your team}} has opened an office in Berlin" or "we've added X"].

[Why that change matters to them, in one sentence.]

Worth a fresh look?

{{variables}} fill in from each prospect, with the fallback after the bar. [Brackets] are yours to write. Sign off as you usually do — in Outsquid, your mailbox signature is added for you.

Use this template in OutsquidOpens it in the editor, ready to change · 14-day free trial

Other subject lines

it's been a while
new since we last wrote

Why it works

Saying when you last wrote is honest and gives context.
A real change is a real reason to write again — without one, don't send it.
The ask is tiny, which suits a prospect who already said nothing once.

Make it yours

The template is the frame. These are the parts that earn the reply:

When you last wrote and what about.
What has genuinely changed, and why it matters to them.

Before you send

Fill in every [bracketed] part, and preview the email for a few real prospects — especially ones with missing fields. Writing follow-ups
Send from a domain with SPF, DKIM and DMARC set up, and check it before the first campaign. Free DNS checker
Ramp new mailboxes up slowly and keep each one to a modest daily volume. Ramping up a new mailbox
Say who you are, give people an easy way to opt out, and stop when they ask. Unsubscribes in cold email