By the Outsquid team · · How we write
Breakup email template: the polite last follow-up
The last email in a sequence: a clear, friendly close that often gets more replies than the emails before it.
When to use it
Around two weeks after the first email, as the last step of the sequence. After this, stop — and mean it.
The template
Subjectre: [your first subject]
Hi {{firstName|there}},
I haven't heard back, so I'll assume [the problem] isn't a priority right now — no problem at all.
If that changes, just reply to this email and I'll pick it up from there.
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Other subject lines
should I close this out?last note from me
Why it works
- A clear ending takes the pressure off, which makes replying feel easy.
- It gives people a simple way back in later.
- It's honest: you really do stop after this one.
Make it yours
The template is the frame. These are the parts that earn the reply:
- The problem from your first email, in a few words.
Before you send
- Fill in every [bracketed] part, and preview the email for a few real prospects — especially ones with missing fields. Writing follow-ups
- Send from a domain with SPF, DKIM and DMARC set up, and check it before the first campaign. Free DNS checker
- Ramp new mailboxes up slowly and keep each one to a modest daily volume. Ramping up a new mailbox
- Say who you are, give people an easy way to opt out, and stop when they ask. Unsubscribes in cold email