By the Outsquid team · · How we write
Follow-up email template: the short nudge
A two-line follow-up for a few days after the first email, sent in the same thread, with one new thing.
When to use it
Two to four days after your first email went unanswered. Send it as a reply in the same thread so the first email is right below it.
The template
Subjectre: [your first subject]
Hi {{firstName|there}},
One more thing on this: [one new, useful detail — a number, a customer, a short answer to an obvious question].
Worth a reply either way?
Use this template in OutsquidOpens it in the editor, ready to change · 14-day free trial
Why it works
- It's short enough to read in a preview pane.
- It adds something new instead of "just bumping this".
- In the same thread, the first email gives it all the context it needs.
Make it yours
The template is the frame. These are the parts that earn the reply:
- One detail you left out of the first email — the most useful one, not the longest.
Before you send
- Fill in every [bracketed] part, and preview the email for a few real prospects — especially ones with missing fields. Writing follow-ups
- Send from a domain with SPF, DKIM and DMARC set up, and check it before the first campaign. Free DNS checker
- Ramp new mailboxes up slowly and keep each one to a modest daily volume. Ramping up a new mailbox
- Say who you are, give people an easy way to opt out, and stop when they ask. Unsubscribes in cold email