By the Outsquid team · · How we write
Follow-up email template: a new angle
A third-touch follow-up that tries a different reason to care, for about a week after the first email.
When to use it
About a week after the first email, when two emails have gone unanswered. The first angle may simply not have mattered to them — try another.
The template
Subjectre: [your first subject]
Hi {{firstName|there}},
Maybe [first angle] isn't the issue at {{company|your company}}. A different one we hear from [role]s a lot: [second problem, in their words].
[Customer] came to us for that reason — [result].
If that one's closer to home, I can show you how they set it up in 15 minutes.
Use this template in OutsquidOpens it in the editor, ready to change · 14-day free trial
Other subject lines
a different way to look at [topic]
Why it works
- Changing the angle gives a prospect who didn't care about the first problem a new reason to reply.
- It openly admits the first email may have missed, which reads as honest.
- A short, specific offer is easy to accept.
Make it yours
The template is the frame. These are the parts that earn the reply:
- A second problem your product solves for the same role.
- A customer who bought for that second reason.
Before you send
- Fill in every [bracketed] part, and preview the email for a few real prospects — especially ones with missing fields. Writing follow-ups
- Send from a domain with SPF, DKIM and DMARC set up, and check it before the first campaign. Free DNS checker
- Ramp new mailboxes up slowly and keep each one to a modest daily volume. Ramping up a new mailbox
- Say who you are, give people an easy way to opt out, and stop when they ask. Unsubscribes in cold email