By the Outsquid team · · How we write
Follow-up email template after a "not now"
The email to send months after a prospect said the timing was wrong — with a reason to talk now.
When to use it
When the time they gave has come — "try us next quarter", "after our launch". Write in the same thread so they see their own reply.
The template
Subjectre: [your original subject]
Hi {{firstName|there}},
You mentioned [their words, e.g. "after the Q3 planning"] would be a better time to look at [topic], so I'm checking back in as promised.
Since we last spoke, [one thing that changed — a new feature, a new customer like them, a result].
Is now a better time, or should I come back later?
Use this template in OutsquidOpens it in the editor, ready to change · 14-day free trial
Other subject lines
checking back in, as promised
Why it works
- It keeps a promise they asked you to make, so it's welcome rather than cold.
- Something new gives them a reason to reconsider.
- "Should I come back later?" makes it easy to answer even if it's still not the time.
Make it yours
The template is the frame. These are the parts that earn the reply:
- What they said when they asked you to come back — quote it.
- One thing that's changed since.
Before you send
- Fill in every [bracketed] part, and preview the email for a few real prospects — especially ones with missing fields. Writing follow-ups
- Send from a domain with SPF, DKIM and DMARC set up, and check it before the first campaign. Free DNS checker
- Ramp new mailboxes up slowly and keep each one to a modest daily volume. Ramping up a new mailbox
- Say who you are, give people an easy way to opt out, and stop when they ask. Unsubscribes in cold email