By the Outsquid team · · How we write
Follow-up email template after a missed meeting
A friendly email for when a prospect doesn't show up to a call they booked, offering two easy ways forward.
When to use it
The same day a prospect misses a call they booked. Assume something came up — it usually did.
The template
Subjectmissed you today
Hi {{firstName|there}},
Looks like today's call didn't work out — no worries, things come up.
If you'd still like to talk about [topic], here's my calendar: [booking link]. Or if it's easier, reply with a couple of times that suit you.
Use this template in OutsquidOpens it in the editor, ready to change · 14-day free trial
Other subject lines
re: our call todayanother time?
Why it works
- No guilt: it assumes a good reason, which keeps the door open.
- Two ways to rebook — the link or a reply — so there's no back and forth.
- It's short, because the context is the meeting they booked.
Make it yours
The template is the frame. These are the parts that earn the reply:
- The topic of the call, and your booking link.
Before you send
- Fill in every [bracketed] part, and preview the email for a few real prospects — especially ones with missing fields. Writing follow-ups
- Send from a domain with SPF, DKIM and DMARC set up, and check it before the first campaign. Free DNS checker
- Ramp new mailboxes up slowly and keep each one to a modest daily volume. Ramping up a new mailbox
- Say who you are, give people an easy way to opt out, and stop when they ask. Unsubscribes in cold email