By the Outsquid team · · How we write
Cold email template for a partnership proposal
A first email proposing a partnership — co-marketing, an integration or referrals — to a company with the same customers.
When to use it
You serve the same customers as the prospect without competing, and a partnership would help both sides — an integration, a joint webinar, referrals.
The template
Subject{{company|your team}} + [your company]: [partnership idea]
Hi {{firstName|there}},
[Your company] helps [who you serve] with [what you do]. A lot of our customers also use {{company|your product}} — [how you know, e.g. "it comes up in most of our onboarding calls"].
I think there's a simple partnership here: [the idea in one line, e.g. "a joint guide on X, sent to both our lists"]. For you, that means [what they get].
Are you the right person to talk to about partnerships, or is there someone else I should reach?
Other subject lines
a partnership ideaour customers overlap
Why it works
- It leads with the overlap, which is the whole reason a partnership makes sense.
- It spells out what the other side gets, not just what you want.
- It checks it has the right person, which partnership emails often get wrong.
Make it yours
The template is the frame. These are the parts that earn the reply:
- How you know your customers overlap.
- One concrete partnership idea and the benefit to them.
Before you send
- Fill in every [bracketed] part, and preview the email for a few real prospects — especially ones with missing fields. Writing follow-ups
- Send from a domain with SPF, DKIM and DMARC set up, and check it before the first campaign. Free DNS checker
- Ramp new mailboxes up slowly and keep each one to a modest daily volume. Ramping up a new mailbox
- Say who you are, give people an easy way to opt out, and stop when they ask. Unsubscribes in cold email