By the Outsquid team · · How we write
Cold email template for when a company is hiring
A first email triggered by a job posting — the clearest public sign that a team has the problem you solve.
When to use it
The company has posted a role that your product helps with, or partly replaces: a hire for a job your tool makes faster, or a team scaling the work you support.
The template
Subjectyour [role] opening
Hi {{firstName|there}},
Saw {{company|your team}} is hiring a [role]. Usually that means [the work] has outgrown the people doing it now.
[Customer like them] was in the same spot last year. With [your product], [what changed — e.g. "one person runs outreach that used to need three"], and they [result].
Not saying you don't need the hire — but would it help to see how they set it up before the new person starts?
Other subject lines
re: [role] at {{company|your team}}before you hire a [role]
Why it works
- A job posting is public and recent, so the reason you're writing is obviously real.
- It doesn't argue against the hire, which would put the reader on the defensive.
- It offers something useful for the new person, which makes yes an easy answer.
Make it yours
The template is the frame. These are the parts that earn the reply:
- The exact role title from the posting.
- A customer who made the same hire, or avoided it, and what changed.
Before you send
- Fill in every [bracketed] part, and preview the email for a few real prospects — especially ones with missing fields. Writing follow-ups
- Send from a domain with SPF, DKIM and DMARC set up, and check it before the first campaign. Free DNS checker
- Ramp new mailboxes up slowly and keep each one to a modest daily volume. Ramping up a new mailbox
- Say who you are, give people an easy way to opt out, and stop when they ask. Unsubscribes in cold email