By the Outsquid team · · How we write
Cold email template for someone new in their role
A first email to someone who started a new job in the last few months, when they're deciding what to change.
When to use it
The prospect changed jobs or was promoted in the last three months. New leaders review their tools and processes early, and they're open to ideas before their plan is set.
The template
Subjectyour first 90 days at {{company|the new job}}
Hi {{firstName|there}},
Congrats on the new role at {{company|the new company}}. The first few months are usually when [role]s decide what to keep and what to change.
When [customer's role] at [customer] started, one of the first things they changed was [the process you help with]. [What they did with your product] and [result].
If [the process] is on your list, happy to send over how they approached it. Would that be useful?
Other subject lines
congrats on the new rolean idea for your first quarter
Why it works
- Timing is on your side: new leaders are looking for quick wins.
- The story is about a peer in the same situation, not about your product.
- Offering to send something is a smaller ask than a meeting.
Make it yours
The template is the frame. These are the parts that earn the reply:
- Their new role, from their profile or the company's announcement.
- A customer whose new leader changed the process you help with.
Before you send
- Fill in every [bracketed] part, and preview the email for a few real prospects — especially ones with missing fields. Writing follow-ups
- Send from a domain with SPF, DKIM and DMARC set up, and check it before the first campaign. Free DNS checker
- Ramp new mailboxes up slowly and keep each one to a modest daily volume. Ramping up a new mailbox
- Say who you are, give people an easy way to opt out, and stop when they ask. Unsubscribes in cold email