By the Outsquid team · · How we write
Cold email template after a funding round
A first email after a company announces funding, tied to what the money is for rather than the money itself.
When to use it
The company announced a round in the last few weeks and said what it's for — hiring, a new market, a new product. Write about that plan, not the round.
The template
Subject{{company|your team}}'s [plan from the announcement]
Hi {{firstName|there}},
Congrats on the round. The announcement said the money is going into [the plan, e.g. "expanding into Europe"].
That usually means [the work that comes with it, e.g. "a lot of first conversations with companies who've never heard of you"]. We help teams with that by [what you do, in one line] — [customer] [result] in the quarter after their own raise.
Worth a short chat about how they did it?
Other subject lines
congrats on the round — one idea[plan] after the raise
Why it works
- Everyone writes "congrats on the round"; tying it to the stated plan shows you read the announcement.
- It names the work the plan creates, which is the actual problem.
- The proof is from a company at the same stage.
Make it yours
The template is the frame. These are the parts that earn the reply:
- What the announcement says the money is for — quote it if you can.
- A customer who used you after a raise, and what they got done.
Before you send
- Fill in every [bracketed] part, and preview the email for a few real prospects — especially ones with missing fields. Writing follow-ups
- Send from a domain with SPF, DKIM and DMARC set up, and check it before the first campaign. Free DNS checker
- Ramp new mailboxes up slowly and keep each one to a modest daily volume. Ramping up a new mailbox
- Say who you are, give people an easy way to opt out, and stop when they ask. Unsubscribes in cold email