By the Outsquid team · · How we write
Cold email template to find the right person
A short email asking who owns a problem, for when you know the company but not the person.
When to use it
You're sure the company has the problem but not who owns it. Write to someone senior enough to know — they'll often forward it, and a forwarded email arrives with a recommendation.
The template
Subjectwho handles [area] at {{company|your company}}?
Hi {{firstName|there}},
Who at {{company|your company}} looks after [area, e.g. "outbound for new markets"]?
We help teams with [the problem in one line] — [customer] used us to [result]. I'd like to send them a short note, but I'd rather not guess who it should go to.
If it's you, happy to share more. If not, a name would be a big help.
Other subject lines
right person for [area]?quick one, {{firstName|there}}
Why it works
- It's easy to answer in one line, which is why it gets replies.
- It says enough about what you do that a forward makes sense.
- It respects the reader's time by not pitching someone who may not be the buyer.
Make it yours
The template is the frame. These are the parts that earn the reply:
- The area, in the words the company would use for the team or function.
- One short result, so the forwarded email has a reason to be read.
Before you send
- Fill in every [bracketed] part, and preview the email for a few real prospects — especially ones with missing fields. Writing follow-ups
- Send from a domain with SPF, DKIM and DMARC set up, and check it before the first campaign. Free DNS checker
- Ramp new mailboxes up slowly and keep each one to a modest daily volume. Ramping up a new mailbox
- Say who you are, give people an easy way to opt out, and stop when they ask. Unsubscribes in cold email