By the Outsquid team · · How we write
Cold email template after an event or conference
A first email to someone who attended, spoke at or exhibited at the same event as you.
When to use it
You were both at an event — you met briefly, saw their talk, or know they attended. Send it within a week, while the event is still fresh.
The template
Subjectafter [event name]
Hi {{firstName|there}},
[How you know they were there, e.g. "Enjoyed your session on pricing at [event]" or "Sorry we only had a minute at the [event] booth"].
[One thing from the event that connects to the problem you solve.] It's what we work on at [your company]: [what you do, in one line].
Would it be worth continuing the conversation over a short call next week?
Use this template in OutsquidOpens it in the editor, ready to change · 14-day free trial
Other subject lines
[event name] follow-upgood to see you at [event name]
Why it works
- A shared event is common ground, and the date gives a natural reason to write now.
- It's honest about how well you know each other — don't pretend a longer conversation happened.
- "Continuing the conversation" frames the call as a follow-up, not a sales meeting.
Make it yours
The template is the frame. These are the parts that earn the reply:
- Exactly how you know they were there. If you didn't meet, say what you saw.
- A theme or moment from the event that relates to what you do.
Before you send
- Fill in every [bracketed] part, and preview the email for a few real prospects — especially ones with missing fields. Writing follow-ups
- Send from a domain with SPF, DKIM and DMARC set up, and check it before the first campaign. Free DNS checker
- Ramp new mailboxes up slowly and keep each one to a modest daily volume. Ramping up a new mailbox
- Say who you are, give people an easy way to opt out, and stop when they ask. Unsubscribes in cold email