By the Outsquid team · · How we write
Cold email template for agencies pitching a client
A first email for agencies and freelancers, built on a specific observation about the prospect's business.
When to use it
You run an agency or freelance and want new clients. It works best when you've spotted something specific you could improve for this prospect.
The template
Subjectan idea for {{company|your}} [channel or area]
Hi {{firstName|there}},
I [what you looked at, e.g. "went through your signup flow"] and noticed [specific observation — e.g. "the pricing page asks for a call before showing any prices"].
We're a [type of agency] working with [type of client]. For [client], fixing [similar issue] led to [result].
I put together a few notes on what I'd change at {{company|your company}}. Want me to send them over?
Other subject lines
noticed something on [their site / channel][area] at {{company|your team}}
Why it works
- A specific observation shows real work before asking for anything.
- One client result is enough proof for a first email.
- Offering free notes gives value up front, and the reply is a simple yes.
Make it yours
The template is the frame. These are the parts that earn the reply:
- Something specific and true about their business you'd improve — check it before sending.
- A client result from similar work, with a number.
Before you send
- Fill in every [bracketed] part, and preview the email for a few real prospects — especially ones with missing fields. Writing follow-ups
- Send from a domain with SPF, DKIM and DMARC set up, and check it before the first campaign. Free DNS checker
- Ramp new mailboxes up slowly and keep each one to a modest daily volume. Ramping up a new mailbox
- Say who you are, give people an easy way to opt out, and stop when they ask. Unsubscribes in cold email