By the Outsquid team · · How we write
Cold email template about something they wrote or said
A first email that responds to a post, talk or interview the prospect gave.
When to use it
The prospect wrote a post, spoke on a podcast or gave a talk recently, and something in it connects to the problem you help with.
The template
Subjectyour point about [topic]
Hi {{firstName|there}},
Read your [post / talk] on [topic]. The part about [specific point] matched what we see too — [your one-line take on it].
It's the reason we built [your product]: [what it does about that point]. [Customer] used it to [result].
Curious whether you've found a way around [the point] at {{company|your company}}?
Use this template in OutsquidOpens it in the editor, ready to change · 14-day free trial
Other subject lines
re: [title of their post][topic] — agreed
Why it works
- Responding to someone's own ideas is the most personal opening there is.
- Adding a view of your own makes it a conversation, not flattery.
- The question asks for their experience, which people like to share.
Make it yours
The template is the frame. These are the parts that earn the reply:
- A specific point from the piece, not its title — and a real reaction to it.
- How your product relates to that point, in one line.
Before you send
- Fill in every [bracketed] part, and preview the email for a few real prospects — especially ones with missing fields. Writing follow-ups
- Send from a domain with SPF, DKIM and DMARC set up, and check it before the first campaign. Free DNS checker
- Ramp new mailboxes up slowly and keep each one to a modest daily volume. Ramping up a new mailbox
- Say who you are, give people an easy way to opt out, and stop when they ask. Unsubscribes in cold email