By the Outsquid team · · How we write
Cold email template after a product launch
A first email after a company launches a product or feature, about the work that comes after a launch.
When to use it
The company launched something publicly — a product, a big feature, a new plan — and the launch creates work your product helps with.
The template
Subjectafter the [launch name] launch
Hi {{firstName|there}},
Just saw [launch name] — [one specific thing you noticed about it].
After a launch, the hard part is usually [the work that follows, e.g. "getting it in front of the accounts who'd actually use it"]. That's what we help with: [what you do, in one line].
Would it be worth comparing notes on how [customer] handled it after their own launch?
Use this template in OutsquidOpens it in the editor, ready to change · 14-day free trial
Other subject lines
[launch name] — nice work{{company|your team}}'s launch
Why it works
- The specific detail proves a person looked, which is the point of personalising.
- It's about what happens next for them, not about you.
- "Comparing notes" is a peer-to-peer ask, not a pitch.
Make it yours
The template is the frame. These are the parts that earn the reply:
- One concrete detail about the launch — a feature, a design choice, a line from the post.
- The work a launch like theirs creates that you help with.
Before you send
- Fill in every [bracketed] part, and preview the email for a few real prospects — especially ones with missing fields. Writing follow-ups
- Send from a domain with SPF, DKIM and DMARC set up, and check it before the first campaign. Free DNS checker
- Ramp new mailboxes up slowly and keep each one to a modest daily volume. Ramping up a new mailbox
- Say who you are, give people an easy way to opt out, and stop when they ask. Unsubscribes in cold email